e.l.f. Power Grip Matte Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free

What it is: A mattifying, sticky-as-e.l.f. primer that grips makeup for long-lasting wear while helping minimize the look of excess shine for a smooth, matte finish.
Why you’ll love it:
Our fan-fave Power Grip Primer, now with a matte finish!
Sticky gel primer formula grips makeup for long-lasting wear
Gives your complexion a smooth, matte finish
Mattifying primer helps reduce the look of excess oil and shine
Key Ingredients:
Infused with lemon myrtle blend
Suitable for:
Oily, Normal, Dry, and Combination Skin Types
Get all the iconic makeup stick of our OG Power Grip Primer, now with a matte finish! This mattifying face primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion. The sticky-as-e.l.f. formula locks makeup in place for a long-lasting matte look.
Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product
Proud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic.
Product Dimensions ‏ : ‎ 0.94 x 1.57 x 5.71 inches; 1.41 ounces
Item model number ‏ : ‎ 83945
UPC ‏ : ‎ 609332839458
Manufacturer ‏ : ‎ e.l.f. Cosmetics
ASIN ‏ : ‎ B0DHRRN24Y
Best Sellers Rank: #5,441 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #22 in Foundation Primers
Customer Reviews: 4.5 4.5 out of 5 stars (1,880) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
MATTIFYING MAKEUP PRIMER: Meet the fan-fave Power Grip Primer—now with a matte finish! This gel-based, skin-smoothing primer grips makeup all day while giving your complexion a natural, shine-free look.
FOR MOST SKIN TYPES: Our Power Grip Primer’s formula goes on clear with a translucent finish for dry, combo and oily skin types. It is also non-comedogenic (does not clog pores).
HELPS MOISTURIZE & PRIME: Infused with powerhouse ingredients like lemon myrtle, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product absorb into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA. e.l.f. brushes are synthetic, vegan & cruelty-free.